Convene a panel for anything.
Impanel sits a room of realistic personas down — a focus group, a poll, a review board, even a mock jury — and hands you back the nuance and the numbers. In minutes, not weeks.
Simulated audiences with a confidence range on every read — fast, honest exploration.
Discuss it, poll it, grade it — or put it to a jury.
Every panel type runs on the same engine and ends in the same kind of report. Start with one; they all feel familiar.
Focus Group
Sit your audience down and listen.
A room of realistic personas talks it through while you moderate. Perfect for the fuzzy, early questions where you need to hear how people actually react before you commit.
- You give
- A topic, product, ad, or idea — plus the questions you'd ask.
- You get
- A live discussion, the themes that emerge, sentiment, and quotable reactions.
Poll / Message Test
Put it to a representative crowd.
Each persona reacts independently, then we weight the results back to your target population — so the topline reflects the audience, not just who happened to answer.
- You give
- A question or a message, and the audience you want to reach.
- You get
- Approval and preference numbers, message resonance, the reasons why, and how segments differ.
Review Panel
Grade it before it ships.
A panel of relevant reviewers scores your thing on the dimensions you care about and explains each rating — a rigorous second opinion in minutes.
- You give
- A product, pitch, résumé, essay, or design — and the criteria that matter.
- You get
- A scorecard against your criteria, pros and cons, and an overall verdict.
Mock Jury
See how the room would decide.
Jurors form independent first impressions, deliberate together, then cast a final vote — so you see not just the decision, but how it was won or lost.
- You give
- A case, argument, or dispute with the evidence on each side.
- You get
- A verdict, the vote split, the holdouts, and the reasoning that moved them.
From question to report in four steps.
- 1
Build your audience
Pick a ready-made audience or design your own segments with weights — from a quick read to a deep, representative sample.
- 2
Set the stimulus
A question, a product blurb, an ad, a document, or an image. Whatever you want reactions to.
- 3
Run the panel
Watch it unfold live and steer as the moderator, one round at a time. Jump in whenever you like.
- 4
Get the report
The headline numbers, the themes behind them, the quotes that prove it, and how segments differed — exportable.
A real cross-section — not one generic voice.
This is what makes the numbers mean something. Draw from ready-made audiences or build your own, then dial resolution up when a decision matters.
- ✓Preset audiences. US adults, likely voters, your customers vs. prospects, and more — ready to run.
- ✓Custom segments. Define segments by age, region, income, attitudes — whatever fits — and set their weights.
- ✓Weighted results. We sample from the population and weight the topline back to it, so it reflects the audience.
- ✓Resolution dial. 12 personas for a fast read; 100+ when you need tighter segment splits.
Nuance and numbers, every time.
However you impanel, you get the same shape of report — so it's instantly readable and easy to share.
The number
Approval %, average score, sentiment split, or verdict — up top, unmissable.
The themes
Three to five reasons behind the number, drawn from what the panel actually said.
The quotes
Representative voices that make the finding concrete and quotable.
The breakdown
How segments differed — the split that changes what you do next.
Simulations you can trust — because we're honest about them.
Impanel's personas are AI, not real people. That's exactly what makes them fast, affordable, and ideal for exploring and pressure-testing ideas. We show a confidence range on every result and never dress a simulation up as certainty. It's the best way to decide what to build, say, or test next — not a replacement for real-world research when the stakes demand it.
Put it to the room.
Convene your first panel free. Pick an audience, set the question, and watch the nuance and numbers come back.